Cash on Delivery (COD) remains one of eCommerce businesses’ most popular payment methods. Nearly 65% of consumers prefer COD. While it offers convenience and builds consumer trust, it also comes with challenges.

eCommerce has experienced tremendous growth, especially post-COVID. People prefer to get their hands on the products from the comfort of their couch. The interactions have altered, and buyers want delivery at steadfast speed.

Ever since the eCommerce industry took off in India, RTOs have walked hand-in-hand. Even the most successful businesses find themselves dealing with a pile of RTOs regularly. These delivery exceptions can start small but can result in a `large pile of failed deliveries and eventual losses.